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I have had a hell of a day!
41 degree heat and doing a job where I was swapping time for money.
Now I am absolutely wrecked……….
How this came about is that I have a small service business and have been operating it for years.
This business was originally started about 8 years ago and the plan was to only generate leads from the internet. So I built a website and got going.
Wow there was a lot to learn but ultimately it worked and then over this time I refined it and added some processes. Traffic started to flow after many mistakes made on my behalf.
The thing that really stood out was HOW IMPORTANT IT IS TO UNDERSTAND THE CUSTOMER.
In my attempt to get more traffic, I added heaps of keyword in the form of content on the website, but it turned out that only a few of those made me any money.
So I changed tack and focused on those phrases that made all the money.
Over time I have built a really powerful platform and now when I add content, it only takes a couple of days for the search engines to pick up on it and the phone starts ringing.
Which is where the extra work load came from!
The one thing that made the biggest difference was when I got to understand the customers needs. I had to stop assuming I had the answers and just listen to what the customers issues were.
Then I transferred this to the website.
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Was to Set up a system to analyze my website visitors and emails to get a clearer picture of what my prospects and customers were doing and how they were interacting with the information they were seeing.
As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.