Branding vs Client Targeting using Sponsorship/Partnering
I know I talk on a lot about targeting your Ideal Client. But I often get follow up comments about just how to go about finding them. Often taking a slightly different approach can appeal to more of your audience than you think.
- paid and non paid online ads
- direct mail pieces
- print media etc.
Most of the time we place a lot of hard sell messages in these ads, after all we are trying to make sales! Right!!!
No one thinks about Sponsorship for Ideal Client Targeting.
Most are aware that large corporate companies sponsor events and individuals. But never see how they can take advantage of sponsorship for their business to generate interest from their ideal client prospects.
By sponsoring you can soften your message and promote the fact that you are involved in something other than just your business.
Yet still show case your business in a far more human light, without the hard sell.
Collaboration and Mutual Benefit
In this new age of online marketing, business is done slightly differently.
Collaboration and Mutual benefit are the far more effective was of reaching out to your target audience.
There are many ways to do it but finding other businesses that complement yours, businesses that have
- the same target market – eg the home buyer market
- the same values as your business
- complementary product range – products that need your services along the way.
- similar aspirations – both companies have the same big goals, eg a greener environment.
Finding businesses that are willing to help promote your business can have exceptional benefits to both businesses.
How does this look for you.
You could very easily find another business that is in the same industry as you, lets say you are a Lawyer and you have a strong practice with a prominent website and you were interested in the environment. You join their group.
You could link your website to theirs in the form of an article which explains your involvement with them and share some of your online strength with them and vice a versa.
You can also seek out companies that are in your demographic, who you may like to partner up with for the mutual benefit of both. With the right setup and structure you can provide your partner with some really valuable website traffic and receive the same in return.
Tracking your return can be far more accurate when using analytic tools to measure just how much exposure you’re getting and producing.
In this day and age not only are you helping support your sponsored party financially but also by boosting their exposure in a measurable way.
If you are on top of your online marketing you can also offer to help set up their webpage to benefit from the extra traffic.
To get more information on sponsoring or being sponsored you can contact me directly on 0403819828 or Skype: russ620421