Business Marketing for Busy People

Online Sales Rise

Online shopping on the rise

This article highlights the consumers shift to be more comfortable with shopping on line.

What are you doing to take advantage of this trend?

Online shopping on the rise

Online retailers continue to post double-digit sales growth
19 HR 21 MIN AGO

The latest monthly gauge of online purchasing shows sales continuing to rise at double-digit levels.

National Australia Bank’s monthly online retail sales index has turnover increasing 10.7 per cent for the year to November 2013, to $14.6 billion.

The bank says online spending is now equivalent to around 6.4 per cent of spending at bricks and mortar stores.

NAB says Bureau of Statistics data shows physical retailers had enjoyed sales growth of around 0.6 per cent in October (on a seasonally adjusted three-month moving average), less than half the month-on-month growth experienced by online sellers in November.

The report shows the best annual growth rates were in the media category that includes music sales (28 per cent), groceries and liquor (16 per cent), toys and electronic games (13 per cent) and department and variety stores (11 per cent).

NAB says personal and recreational goods was the only category to record a decline in sales (-6 per cent).

About the Author

As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.

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