Take Time to Understand the Customer

Lead Rank Media website analysis

Phew what a day I have had a hell of a day! 41 degree heat and doing a job where I was swapping time for money. Now I am absolutely wrecked………. How this came about is that I have a small service business and have been operating it for years. This business was originally started […]

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Small Business has Unfair Advantages

small and flexible business give you an unfair advantage online

Small and Flexible. Having a business structure that allows for quick decisions and have the ability to change can give you an unfair advantage! What got me thinking about this was a trip in a light aircraft. Last weekend it was my sons birthday and we got him a flight in a twin engine chieftain […]

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How to Generate interest around your website

Why go digital marketing

Website Buzz Most websites are static. Business owners simply don’t have the time to sit down and write. Lets face it if they wanted to be a writer they would be in journalism instead of the business they’re in. This doesn’t mean writing is not important and it doesn’t matter if it’s not done. Quite […]

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Blogging for Business v Blogging for Hobby

Business blog verses Hobby blog

What’s the difference between blogging to generate business and blogging for Passion? The major difference is the knowledge behind the intent. Passion What I mean is that often blogs just start out as being a way for someone to tell the world about their passion. That’s great but as time goes by the work load […]

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Blogging Saves the Business

Business Blogging turns into a Fortune A recent conversation with a SME business owner confirmed my own findings. This business was bubbling along, or so I thought. You see every time I asked him the usual question, “how’s business?” He would answer, “Yeah going we thanks” and move on. One day I said, No Jim, […]

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Hello and Welcome Thanks for checking out my page. Do you understand how to correctly join the dots on your online marketing picture? Have you been wondering what has changed since you last updated your website? Do you really know what your web guy does for the money you pay? Do you have a plan […]

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3 Ways to Double Customer Numbers From your Website

Sharing content on social media

More Customer That’s all I want is more customers! The is the response I get from just about every business owner when I first speak to them. Of course this is true, we all want more customers but when I dig in a little deeper I find there is actually some caveats to that, if […]

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Increase Conversions and Profit

leadrank media traffic conversion

If you have 300 visitors/mth to your website and convert 1% of those visitors into customer who spend $400/mth that = $1200 per month, $14,400 per year, if they stay with you for 5 years that’s a lifetime value of $72,000 What if you could increase conversions to 5% – 15 clients @400/mth = $6000/mth, […]

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SEO Services Subject of Complaints

Small Business Digital Marketing

SEO services subject of many complaints, warns Fair Trading office   Ben writes a great article every business owner should read. I have copied the article here. This can be one of those costly mistakes I talk about. The best way to avoid getting caught is to steer clear of these companies who claim they […]

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Online Sales Funnel

How’s your sales funnel looking? Every business has one, whether or not it’s formalised doesn’t matter at this stage. Your sales funnel is the process you go through from when you first meet a prospect, up to the point of making a sale. Where most people stop is once they make a sale. There actually […]

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