Business Marketing for Busy People

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Increase Conversions and Profit

leadrank media traffic conversion

If you have 300 visitors/mth to your website and convert 1% of those visitors into customer who leadrank media traffic conversionspend $400/mth that = $1200 per month, $14,400 per year, if they stay with you for 5 years that’s a lifetime value of $72,000

What if you could increase conversions to

  • 5% – 15 clients @400/mth = $6000/mth, $72,000/yr, 360,000 over 5 yrs
  • 10% – 30 clients, $12,000/mth, $144,000/yr, $720,000 over 5 years.

Can you see that increasing conversions is a good thing????

Conversions don’t happen by Accident

Think about the last time you bought something, whether online or off.

What process did you go through to get to the point where the credit card surfaced and you made the transaction?

I know from my own experience, I

  • start out with a need
  • research the options available
  • compare those options and choose the best one
  • search for proof that similar people to me are happy with this option
  • search for the best deal for that option
  • buy when satisfied

This is a pretty standard approach I think and from talking to others they follow a similar process.

However a growing trend now is for even more approval about the purchase.

It now takes even more touch points to convince a purchaser that you are the one to purchase from. People are now taking photos and sending them to family and friends for approval.

The is one way to overcome this how ever

Marketing, or rather educational base marketing.

If you can educate your prospects about your product then the sale happens very smoothly.

Depending on your business price doesn’t even come into it, or it isn’t the major deciding factor any way.

When your marketing takes the form of education rather than branding, you are building the knowledge of your prospect and helping them come to a decision “on there one”.

The process of educating your prospects

  1. Grab their attention – your marketing material must be attention grabbing. Headline and content must be right to the point and aimed directly at your target audience.
  2. Make a value offer in return for their email address – just like when I go to buy something, I had a problem which needs solving. So does your potential clients. There will be something of value you can offer them in return for their email address. It can be an independent guide to help them choose the right product or some other time saving offer.
  3. Once you have their email address in your data base you can then continue the education process. This can be in the form of automated emails sent periodically to help build their knowledge of the product or service you provide.
  4. At various stages of your education you will be able to offer your product as a solution to the problem you identify.
  5. Building rapport by communicating continually with high value high quality information then gives you credibility and the right to offer more solutions to their problems and therefore have clients for life.

It’s not uncommon to achieve conversions of 15 – 20% from people whom you get onto your continuous education process.

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About the Author RussF

As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.

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