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If you have 300 visitors/mth to your website and convert 1% of those visitors into customer who spend $400/mth that = $1200 per month, $14,400 per year, if they stay with you for 5 years that’s a lifetime value of $72,000
What if you could increase conversions to
Can you see that increasing conversions is a good thing????
Think about the last time you bought something, whether online or off.
What process did you go through to get to the point where the credit card surfaced and you made the transaction?
This is a pretty standard approach I think and from talking to others they follow a similar process.
However a growing trend now is for even more approval about the purchase.
It now takes even more touch points to convince a purchaser that you are the one to purchase from. People are now taking photos and sending them to family and friends for approval.
Marketing, or rather educational base marketing.
If you can educate your prospects about your product then the sale happens very smoothly.
Depending on your business price doesn’t even come into it, or it isn’t the major deciding factor any way.
When your marketing takes the form of education rather than branding, you are building the knowledge of your prospect and helping them come to a decision “on there one”.
It’s not uncommon to achieve conversions of 15 – 20% from people whom you get onto your continuous education process.
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As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.