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It’s interesting in this age of world wide web and online everything just how open our business lives are.
With popularity your website is seen by more people.
The more people that see your website, the more business you get right. Right!
So we go out and pay smarter marketing people to do what we need to stay at the top in the search engines.
What happens when the customer experience isn’t what was expected?
What happens is the customer gets pee’d off so the try and get a resolution. If they succeed, great that may be the last anyone hears of the issue.
If they don’t get a satisfactory resolution to their complaint, they often turn to the internet to vent their anger.
Let me ask you something?
As a business owner, do you know what is being said about you over the internet?
How many review sites have you seen when searching for a product?
Everywhere you look, there are sites asking visitors to review products and services of businesses near and far.
Google is probably the biggest review site of them all. Every Google places listing you can see review written about that business.
You might think that one bad review won’t effect your business but if someone happens to see a few bad reviews and not many good ones they will start to make assumptions.
The thing is most people who leave a review about your business don’t tell you about it.
Especially if its a bad review.
People in the tourism and accommodation industry know only too well how detrimental adverse reviews can be.
Most smallish service business don’t.
To give you an example, I had an experience recently where my’ in store experience wasn’t what I was used to. So I had a quick search to see if anyone else had similar experience.
As I expected, I found 2 people that had posted reviews that were very visible to potential customers and they weren’t too flattering.
How to find out what’s being said about you?
You can simply search Google for reviews about your business. Look at Google listing.
As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.