Business Marketing for Busy People

How to Engage More Customers

Engage customers like a fruit vendor

The Question on every ones lips

All businesses need more leads, that’s if they want to grow. So the big question is:

How to Engage More Customers

Remember back when you were young or maybe there is someone near you now who runs a fruit andEngage customers like a fruit vendor veg shop that is really popular with the kids.

When I was young we had a big Greek guy who ran the local fruit and veg shop, he would grab my cheek and squeeze it. I knew though that after suffering that pain I would receive a strawberry or something nice.

You see he knew that if he gave us what we wanted that we would get mum to go into the shop so we could get it. Then mum would buy the weekly fruit and veg shopping there.

As you know I use online marketing to achieve my engagement and conversion but the process is no different!

How to engage more customers online

You can’t reach out of the computer and grab your visitor by the cheek and give them a strawberry but you can find out what they really need to know and provide that for them.

Do it in a way that will have them give you their email address in return for your valuable information and then you can start the engagement process.

Once you have their permission to email them you can continue to build a relationship with them via email. All the time answering the questions they have about your product or service.

When the time is right you can ask for the contact or what ever it is you want them to do. In most cases for you physical bricks and mortar business that means a phone call. (Which is where most of you do your best work) I think we just about everyone will say that when they get a customer on the phone they increase their conversions exponentially.

About the Author

As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.

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