Business Marketing for Busy People

Getting More Visitors to Websites

website visitors

More visitors, We Need more Visitors

Well this is partly true.

Just getting heaps more traffic to your website doesn’t mean you automatically make more sales. The website visitorskey to generating more business is to get the right type of visitors. So before you race off and pay a fortune to some SEO or Pay per Click company, first find out what your paying customers search for when they first jumped onto the computer and searched for you.

The truth is that about 20% of all the search terms people use to find your website are the ones that make you money. The rest are important to fill your sales funnel.

So you are right when you say we need more traffic to the website but you also need a very clear understanding of just where various search terms fit into your sales funnel.

Once you Understand your Sales Funnel

The options for generating traffic to your website are huge. Everywhere your business name appears should have your web address on it. That means

  • Print media
  • Flyers
  • Car signage
  • business cards
  • email signatures
  • Shop front
  • advertisements in print media – even the little classifieds

Anything you can think of, well put it this way, if you think maybe it should have your web address on it, put it on.

There are many strategies for generating traffic, some of the popular ones are

  • Paid Google traffic PPC
  • Paid Facebook ads
  • SEO Services
  • Search Engine Marketing
  • Media buying
  • Local directories
  • Community precincts

Some of the Less know strategies for mainstream businesses are

  • Content marketing
  • Combined direct response campaigns
  • Paid Google remarketing
  • Affiliate marketing
  • Podcasting
  • Magcasting
  • Guest Speaking
  • Collaboration
  • Leveraged Sponsorship

The end of the day all your marketing is done to attract new business. If you can align your message with the questions your potential clients are asking then they will be drawn to you.

The strategies we employ to generate traffic to your websites are done with a long term sustainability view. We don’t just do the cheap and nasty traffic bursts that are touted to business owners. These systems are usually found out by Google and squashed, which means your income suffers. The real power in any online marketing strategy is to understand which of these tactics work and which don’t, obviously do more of what work. Analytics will give us a very clear picture of where to best place your marketing dollars.

If you would like to discuss having a Strategy Session with us please contact us via email

Call: +61 403819828 or

Skype: russ620421

About the Author

As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.

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