More visitors, We Need more Visitors
Well this is partly true.
Just getting heaps more traffic to your website doesn’t mean you automatically make more sales. The key to generating more business is to get the right type of visitors. So before you race off and pay a fortune to some SEO or Pay per Click company, first find out what your paying customers search for when they first jumped onto the computer and searched for you.
The truth is that about 20% of all the search terms people use to find your website are the ones that make you money. The rest are important to fill your sales funnel.
So you are right when you say we need more traffic to the website but you also need a very clear understanding of just where various search terms fit into your sales funnel.
Once you Understand your Sales Funnel
The options for generating traffic to your website are huge. Everywhere your business name appears should have your web address on it. That means
- Print media
- Car signage
- business cards
- email signatures
- Shop front
- advertisements in print media – even the little classifieds
Anything you can think of, well put it this way, if you think maybe it should have your web address on it, put it on.
There are many strategies for generating traffic, some of the popular ones are
- Paid Google traffic PPC
- Paid Facebook ads
- SEO Services
- Search Engine Marketing
- Media buying
- Local directories
- Community precincts
Some of the Less know strategies for mainstream businesses are
- Content marketing
- Combined direct response campaigns
- Paid Google remarketing
- Affiliate marketing
- Guest Speaking
- Leveraged Sponsorship
The end of the day all your marketing is done to attract new business. If you can align your message with the questions your potential clients are asking then they will be drawn to you.
The strategies we employ to generate traffic to your websites are done with a long term sustainability view. We don’t just do the cheap and nasty traffic bursts that are touted to business owners. These systems are usually found out by Google and squashed, which means your income suffers. The real power in any online marketing strategy is to understand which of these tactics work and which don’t, obviously do more of what work. Analytics will give us a very clear picture of where to best place your marketing dollars.
If you would like to discuss having a Strategy Session with us please contact us via email
Call: +61 403819828 or