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If you for one second think that doing business online is just a FAD or that it doesn’t relate to your business then have a read of this article published by the Australian Bureau of Statistics. With more people connecting to the internet even more will be searching.
Internet marketing is a highly cost-effective way of reaching your target customers. Many companies are already actively involved online with J.P. Morgan reporting over $26BN spent globally on search engine marketing in 2007. This figure has been increasing each year.
In 2013 the global advertising spend was $503BN
Social marketing and blogging are also on a growth path, with over 11.5M Australians already on Facebook but numbers are now slightly less than last year.
Internet access doubles since 2001: ABS
Internet access in Australia has nearly doubled since 2001, according to an analysis of census information released today by the Australian Bureau of Statistics (ABS).
In 2001, just over a third (35%) of homes across Australia had internet access; in 2006, that had grown to nearly two-thirds (63%).
Nationally, two-thirds (66%) of homes in major cities have internet access, compared to under half (42%) for very remote Australia. Broadband is used by 46% of homes in major cities and 24% in very remote Australia.
The Australian Capital Territory had the highest connection rate, with three-quarters (75%) of all homes connected and over half (53%) of these on broadband connections.
Similar rates were seen in New South Wales (63% total and 42% broadband), Victoria (63% and 42%), Queensland (64% and 41%) and Western Australia (65% and 41%). The lowest connection rate was in Tasmania, where 55% were connected and 28% were broadband.
The report also found that income and education were key factors influencing people’s internet access:
More information can be found in Patterns of Internet Access in Australia(cat. no. 8146.0.55.001).
From a business marketing perspective, marketing to a demographic with more disposable income is a good thing.
Find out how you can take advantage of the new thinking about business online
As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.