Get Online or miss out on Business
If you for one second think that doing business online is just a FAD or that it doesn’t relate to your business then have a read of this article published by the Australian Bureau of Statistics. With more people connecting to the internet even more will be searching.
Internet marketing is a highly cost-effective way of reaching your target customers. Many companies are already actively involved online with J.P. Morgan reporting over $26BN spent globally on search engine marketing in 2007. This figure has been increasing each year.
In 2013 the global advertising spend was $503BN
Social marketing and blogging are also on a growth path, with over 11.5M Australians already on Facebook but numbers are now slightly less than last year.
Internet access doubles since 2001: ABS
Internet access in Australia has nearly doubled since 2001, according to an analysis of census information released today by the Australian Bureau of Statistics (ABS).
In 2001, just over a third (35%) of homes across Australia had internet access; in 2006, that had grown to nearly two-thirds (63%).
Nationally, two-thirds (66%) of homes in major cities have internet access, compared to under half (42%) for very remote Australia. Broadband is used by 46% of homes in major cities and 24% in very remote Australia.
The Australian Capital Territory had the highest connection rate, with three-quarters (75%) of all homes connected and over half (53%) of these on broadband connections.
Similar rates were seen in New South Wales (63% total and 42% broadband), Victoria (63% and 42%), Queensland (64% and 41%) and Western Australia (65% and 41%). The lowest connection rate was in Tasmania, where 55% were connected and 28% were broadband.
The report also found that income and education were key factors influencing people’s internet access:
- Households with an income of $2,000 or more per week were three times more likely to have broadband compared to households on less than $600 per week.
- Families with children under 15 or dependant students, were three to four times more likely to have internet access than other families.
- People in low skill occupations are about a quarter less likely to have broadband.
- People not in the labour force are 18% less likely to have broadband.
- Unemployed people are 12% less likely to have broadband.
- Indigenous households are about half as likely to have broadband compared to non-indigenous households.
More information can be found in Patterns of Internet Access in Australia(cat. no. 8146.0.55.001).
From a business marketing perspective, marketing to a demographic with more disposable income is a good thing.
Find out how you can take advantage of the new thinking about business online