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As a Business owner you are looking for the best “Bang for your Buck” aren’t you?
Do you have the budget to spent money just building their brand without any tangible return on your investment?
We have seen over the last few years how Big brands in the food industry have had their Brand Value and Market Share slashed because of the big super market chains introducing their “Home Brands” or “Own Brands”.
So all those many hundreds of thousands of dollars have been wasted. So now they are looking for other ways to get their market back.
The alternative to Brand Marketing is Direct Response Marketing.
For those who are’t, Direct response marketing is defined as “marketing that is designed to elicit an immediate response from consumers who might be interested in your product” .
As the name implies, this strategy prompts customers to take an action to obtain the product or service that’s being offered.
In this way, it’s a technique that lets you know immediately how effective your marketing has been by being able to calculate your return on investment.
Direct response marketing can be carried out through TV or radio ads, print ads, flyers or email and even on your website.
The Other type of Marketing is that done to promote your Brand.
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products.
A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
In this changing world, branding isn’t appropriate for every business.
Direct response is measurable and relatively cost effective.
Brand marketing is costly as you are trying to stay top of mind in your prospects eyes. Large companies with massive budgets use it to stay top of mind.
Smaller companies with limited budgets are better suited to Direct response.
In my view, why wouldn’t you command people to take action in an advertisement whilst building your brand?
With the measurablility of the internet, it’s perfect for determining the effectiveness of your Direct response campaigns.
Knowing what works best gives you a certainty when creating your next campaign.
Giving your the ability to test and measure at a relatively low cost. Once the campaign is optimized and converting well you can then scale it up.
Let me ask you?
If you spent $100 on a test campaign and it returned you $1000, would you spend $10,000 on it?
By its name, Direct Response Blogging (Small Business Digital Marketing Content) is providing highly valuable content in the form of a blog post on your website with a built in action to be taken. It’s called a “Call to Action”
It means that with every blog post you have a purpose.
Most blog posts are fantastic information but don’t every require the reader to do anything.
As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.