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This shouldn’t be an obsession but rather a smart part of your online marketing strategy to help you stay in touch with your prospects.
The other day I was researching a market for a client and during my the strategy session 2 question I asked were, ”
The answers I got were fairly standard
Sound like anyone you know?
So off I went to see what was really going on.
Turned out the main competition online turned out to be 1 1/2 pages of companies selling in the same space as my client. The most prominent being a big merchant store selling many related items as well.
From a technical point of view, this site had ranking for over 3 thousand key words and 1600 backlinks from other sites.
They had very very good online sales processes and marketing.
So even though my client was somewhat surprised and then dismayed as to what they could do, all businesses still have an opportunity to overcome the bigger players in their market.
Becoming the authority in your market is possible and even very likely with the right approach.
Even though many people think it’s too late to take on the big budget companies online, the opportunity is still present.
Large retailers, although they have huge budgets and impressive websites, simply miss the boat when it comes to marketing online. They have most of the fundamentals right but the personal communication and respect for their customers is sadly missing. GREAT NEWS
Go out and be better communicators online.
Provide the best possible information about your services (keep your customers needs at top of mind) and be human. Remember there is a person reading your online content and emails.
Oh and most importantly, HAVE FUN
As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.