Business Marketing for Busy People

4 Spectacularly Simple Ways to Generate Cashflow

Build Client list

This is so simple you will kick yourself that you haven’t been doing this for ever!

If things are a bit slow and you need some cashflow there are 4 ridiculously simple things you can do to kick start your cash flow.

To generate cash flow instantly from your business there are 4 simple things you can do.

  1. Chase up all outstanding money, make sure invoices are up to date and follow up to ensure customers have no reason to drag out payments.
  2. Make an offer to your client list. If you have a list of clients, it could be past or present then take one of your products or services and make them an offer. Send them an email with the offer and follow up with a phone call.
  3. PPC ad campaign, target your most profitable service and do an ad campaign targeting that group of keywords.
  4. Create a new service offering and get it out to your customers. Have a look back at your recent communication and find out what’s missing from what you are offering. Look at your competition and see what they are offering and get it out to your existing customers.

Longer Term

If you don’t have a customer list, GET ONE. I can’t stress enough how important building a list is to Build Client listyour business.

This is the way to provide your business with some level of certainty. When you have the ability to send out an email with an offer and have people take up that offer then you have a repeatable system and that’s bankable and that’s GOLD.

About the Author

As a small business owner with limited resources I had to learn what worked and what didn't when it came to marketing my business. I was sick of all the emails and gurus claiming to be able to get me more business than I could handle. I thought, "if were that easy every one would be over run with customers" So I learnt for my self what worked. By far the best and most cost effective strategy I employed was Direct Response Marketing (where everything I published required the reader to take and action). I have now taken this further and made my website direct response. Now at any point there is an action you can take and it's consistent with why you are on the page in the first place. (Most of the time) If you want to know more about this just reach out to me and we can discuss it.

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